Register today for an IIN case study webinar
Research impact is often thought of on the national or global scale: what is the next life-changing breakthrough we can discover? But research also has impacts on the local and regional levels.
During the 2024-25 academic year, the University of Illinois Urbana-Champaign designed and executed a strategic marketing campaign to highlight the impact of the university’s research on the Champaign-Urbana communities and surrounding areas.
Join us for a webinar on Thursday, June 12, at 2 p.m., hosted by the Illinois Innovation Network’s Research and Collaboration Committee, where UIUC Associate Vice Chancellor for Research & Innovation Melissa Edwards will share the reasons for the campaign, examples from it and results.